In order to run a business, we must know and consider many aspects especially marketing. Marketing is important because although you have good and unique product without good marketing plan and strategy the products will not be sold. It is because people will not use product from unknown company. That is new establish company must pay more attention in marketing because it is useless if the company have good quality product but unable to sell it. The first step that must take is do promotion to introduce the product to the market.

As we know that there are many ways to do promotion for example through TV commercial, advertisement in the magazine or newspaper, huge billboard, or do promotion by participating on exhibition. Since the internet technology has been widely used in many fields including advertisement there are many ways to do promotion using internet media or well known as e-commerce. This way is cheaper than TV commercial and all the company has to do is setup good product campaign because the company must deliver the message about the product in a good and exact way so people will get it and finally respond to it. There are many kinds of e-commerce the company can use to do product campaign. One of e-commerce ways that can use is email marketing.

The company can send out email marketing which contains of product introduction and knowledge. The company can also send out newsletter and the company profile. The company can develop monthly news letter. This can be exhausted but the company can get good result. Today, these activities can be easily done with email marketing software. The company can use email marketing software to develop the newsletter and manage all sending and receiving process. There are many email marketing software available in the market these days but before use it make sure that the software is guaranteed.