Imagine a basketball team composed of outstanding players at every position. For some strange reason, though, the players all suffer from the same defect—a poor understanding of the basic rules of the game. The players may be great at dribbling, passing, shooting and rebounding, but if they don’t know that they have to inbound the ball within fiveseconds, they’ll have a hard time beating even vastly inferior opponents, let alone winning the state championship.

Much of every game’s success comes from thinking a few moves ahead—that is, knowing what to do next. Good decisions can be made only in the context of a broad understanding of the rules as they affect all the players you might need to cooperate with. In much the same way, knowledge of cash-flow dynamics should be a qualification for virtually any responsible job in your organization. This doesn’t mean that you need a company full of accountants, but you do want each key player to see and understand the cash-flow issues clearly. Each one should have a definite awareness of how his or her personal effectiveness and efficiency affect your company’s cash flow. Accomplishing this goal involves some basic education and training, as does any new discipline. The purpose of this book is to help you move in that direction—toward making the cash-flow mindset an integral part of your business’s operation.

Taken From : Cash Rules